Posts filed under 'partner strategy'
Toby and Adri met to continue work on marketing plan. Given some of the on going discussions we decided to compartmentalize efforts and focus on things we can attain before the site launches and things that are longer term:
Partner Strategy:
1. Toby will lead the partner strategy and divided in pre-launch and post-launch timelines. Agreed on concrete outcomes
2. We developed a partner types (content basic, offline+online collaborators and managed content (TBD, depending on site structure), target partners for this quarter
3. We will modify the last proposal to reflect discussion and incorporate comments to date. Toby to post full proposal next week
Direct to Youth Marketing:
1. Adri will take the lead on this
2. Adri will consult with Chris/Amber on possible integration with classes so kids can develop their own marketing materials and ideas for viral marketing
3. Adri will post proposal on blog next week
We plan to present final plan on Team Meeting in 2 weeks.
Entry Filed under: decision log, partner strategy
October 25th, 2007 at 01:46pm
Adri
Permalink
PROPOSAL A:
ESTABLISHING YOUTH ACTIVITY AND CONTENT FOR THE WEBSITE
Rationale:
At this launch phase, our marketing efforts to recruit large numbers of unpaid youth will be effective IF and ONLY IF the site appears active and interesting when these youth visit it for the first time. This proposal is designed to ensure that the website becomes active (an active community of youth is consistently using the site for the kinds of activities for which it was designed, productively engaging in discussions and posting content) and interesting (there is ample, circulating content on the website).
1. Problem: We need content.
Solution: We ask our partners to provide us with content created by their youth.
2. Problem: Why would partners want to provide us with content? What do they get in return?
Solution: We give them the promise that all content posted by their youth will be commented on and discussed by youth using our site who are trained to engage in positive dialogue around youth content. Their youth can participate in discussions that stem from their work.
3. Problem: How will we ensure that all content is being discussed?
Solution: We hire a team of paid youth to comment on and discuss all website content. They receive training on how to positively do this, and we create job descriptions that are very specific about expectations for their positions. They could work out of the Y or even from home.
PHYSICAL SPACES:
As we establish these content partners, we will test program collaborations that open up physical spaces for PSO youth. For example, we may collaborate with the libraries to report on their Writers’ in the Schools event, or collaborate with the VERA project to host an arts or music event tied to PSO content. These opportunities will open up on a case by case basis through meetings and correspondence with partner staff.
Proposal A PHASE TWO: MARKETING TO YOUTH
The purpose of Proposal A is to ensure that the website becomes active and interesting so that a phase two marketing campaign to recruit many youth to the site will be effective.
What do we need to make Proposal A possible?
• Funds to pay youth staff
• Staff work on creating partnerships to get content for when the website launches
• Staff work on structuring job descriptions and training for paid youth staff
• Staff recruit youth to act as paid staff when the website launches
Comments?
Entry Filed under: partner strategy, youth management
October 22nd, 2007 at 12:37pm
Toby Campbell
Permalink
One of the ideas that came up during our budget discussion was how much money would we be willing to give to organizations for maintaining a project team group. The range was $500 to $1500. I suggested we should look at capacity building and provide an organization with $1000 to $1500 worth of camera’s, video camera’s, software, and equipment; along with digital story telling curriculum.
Our Y did this with Cali, Columbia this summer. We spent a little over $1000 on equipment, put together some basic curriculum, and sent it down with a staff member.
To get the project going we also sent some raw footage of our kids asking some very basic questions like: “what do you do in your free time” and “what does your home look like.”
Entry Filed under: partner strategy
October 22nd, 2007 at 09:57am
Chris Tugwell
Permalink
Newer Posts
