Archive for June, 2008

Success and failure in online civic engagement

What determines whether attempts at online youth civic engagement succeed or fail? Eszter Hargittai tackles a question very similar to this one in her recent contribution to a discussion of Clay Shirky’s latest book, Here Comes Everybody. But you don’t need to have read the book to apply Hargittai’s core insight to the issues we’ve been discussing on this blog:

While it is certainly the case that new technologies, tools and services are leveling the playing field, existing societal position and resources still matter. The question is: when do they matter more or less? Under what circumstances do people with less resources still manage to benefit from the new tools in ways that would have been difficult earlier? What are the examples of mobilization that do not involve people with PhDs, ones with noteable techie know-how or one’s with considerable financial resources either themselves or among those in their networks? There are such examples, certainly, but it would be interesting to see systematically what it is that unites them. What commonality is there among such cases that suggests a true leveling of the playing field that goes beyond allocating more opportunities to those who are already considerably privileged? (On a sidenote, these issues are similar to the ones I raised while discussing Yochai Benkler’s book The Wealth of Networks.)

What is important to understand from a youth civic engagement perspective is that not all youth are equally proficient at using digital media. Terms such as “digital natives” and “DotNets,” used by scholars and civic practitioners alike, imply the opposite when applied broadly to the current generation of adolescents and young adults. A better conceptualization of online youth engagement might begin by observing that only some youth fit the tech-savvy “digital native” archetype, and continue by asking how the digitally disadvantaged can best be brought to the virtual table. As a local example illustrating this divide, members of the CLO team have anecdotally observed alarmingly low levels of email proficiency among some of the low-income youth with whom they have come into contact. Instead of maintaining consistent email addresses, they seem to be caught in a ongoing cycle of email address registration, abandonment, and re-registration fueled by chronic password forgetfulness. Reaching these young people via participatory civic sites will remain a Sisyphean endeavor until they learn to master this most fundamental of online skills.

Much of the breathless internet triumphalism effusing forth from the popular press tends to downplay the strong possibility that preexisting inequalities will, in the absence of action to redress them, persist in online contexts (this is not to imply that Shirky’s book falls into this category; I haven’t read it). This holds true for youth civic sites no less than for any other type of participatory media. In addition to Eszter’s general questions, then, I would like to pose a few of my own:

  • What can be done to make online civic spaces more appealing to diverse groups of youth? What are some effective ways to avoid falling into the trap of simply placing a piece of technology into the world and expecting an energized, diverse user base to emerge autonomously?
  • What offline structures need to be constructed to ensure that youth civic sites attract more than just the “usual suspects,” i.e. young people who have already bought into the value of civic engagement?
  • What other online exemplars devoted to youth engagement can we look to that have managed to navigate these issues with a relative measure of success? What can we learn from them?

Edit: According to a recent report from Scientific American, a new University of Minnesota study has found that

even the least privileged kids have profiles on MySpace and Facebook. And they’re on the internet all the time. That finding goes against past studies that have found a ‘digital divide’ between rich and poor kids.

This looks like a pretty egregious non-sequitir to me, as the fact that poor kids have social network profiles is not evidence of the absence of a digital divide. Eszter, I’d be particularly interested to see what you have to say about this. (Can’t find the actual study write-up, but here’s an interview with the PI.)

Entry Filed under: adviser conversations, digital learning skills, participatory media

10 comments June 25th, 2008 at 03:39pm Deen Freelon Email This Post

Civic life, online and off

Here at CLO, it perhaps goes without saying that we spend the majority of our time thinking about how digital media can facilitate civic engagement among young people.  But focusing on digital media in isolation may ignore some of the ways in which youth view their online and offline worlds as fundamentally continuous. Scholars are increasingly finding that many people (particularly youth) tend not to differentiate sharply between what they do online and in real life (Miller & Slater, 2001; Livingstone, 2003; Freelon, 2008). This perspective raises the possibility that young people may not see the value of online civic engagement efforts if they do not include substantial links to unmediated life.

Youth civic engagement practitioners have already begun to think about and address this challenge. One successful example comes from Dan Pacheco, senior manager of digital products at the Bakersfield Californian, the monopoly paper in Bakersfield, CA. He created Bakotopia, a locally-focused youth portal that integrates an event calendar, classifieds, social networking, blogging and more. Over the course of two years the site accrued a solid user base, and Pacheco decided to supplement it with a print magazine that would reprint the best user-contributed content. Somewhat counterintuitively, he found that the magazine began to drive online content production, as content authors enthusiastically jockeyed for a limited number of print column inches.

Although Bakotopia’s mission is not specifically civic, there is much we can learn from its successes. First, by integrating offline and online aspects of everyday life through its primary content (blogs, classifieds, photos, etc.), the site has drawn together a young public around the shared experience of living in Bakersfield. Further, by promising to publish the strongest online content in the print magazine, it has managed to inspire many members of that public to communicate publicly with one another. However, not much of Bakotopia’s content would be considered “civic” under most scholarly definitions. Content authors and commenters appear to be concerned predominantly with the latest news about music, fashion, local entertainment events, and gossip.

This brief look at a thriving local youth site raises several discussion questions for us as scholars of youth civic engagement:

  • How can youth civic sites (YCSs) best connect the offline and online interests of their audiences? Do you agree that this is a major priority for online youth engagement?
  • What role should local institutions such as schools, community centers, civic organizations, etc. play in reinforcing the skills and attitudes learned on YCSs? Are they necessary or can YCSs get along fine without them?
  • How can YCSs leverage the allure of entertainment and other non-civic topics and allow youth to express themselves relatively freely without devolving into a completely non-civic space like Myspace or Digg?

Entry Filed under: adviser conversations, conceptions of citizenship

4 comments June 25th, 2008 at 11:08am Deen Freelon Email This Post

PSO Programming

We are currently developing PSO media skills curricula at both our partnering organizations, such as the YMCA, and through the CCCE’s Becoming Citizens program (http://depts.washington.edu/ccce/civiceducation/citizens.html). However, we would love to hear our project advisor’s ideas on the following:

What are some of the programmatic pieces you feel we might want to be sure to include to go along with the PSO website?

What are some of the media pieces that you think we should teach?

Finally, what kind of youth development philosophy would you encourage?

Entry Filed under: adviser conversations, digital learning skills

4 comments June 10th, 2008 at 12:19pm Toby Campbell Email This Post


Categories

Recent Posts

Recent Comments

Archives

Blogroll

Sound Off Videos

PUGET SOUND OFF (on) Abusive Relationships
Maxwel Searight (Seattle Hip Hop Documentary RAW) 01-16-08