Engaged Youth » Web marketing (direct to youth) Ideas

Web marketing (direct to youth) Ideas

November 12th, 2007 at 12:37pm Adri Permalink

As we’ve been discussing there’s a need to start thinking on what we will do to grow the user base of the site once it’s launched. Here are some initial ideas, please add in your thoughts:

WHAT (Marketing Assets)

Work with Amber’s and Service Learning kids to develop marketing assets, such as: videos, email templates, web banners, icons, and posters, songs, photos that promote PSO
Have kids develop a contest for users to recruit other users that post to the site
Develop a widget for FB and other sites
Develop some sort of event sponsored by PSO to promote the site?

HOW (Distribution)

YMCA youth to recruit friends through email
Post information about the Site in high school or community centers that we have access to
Have kids post marketing materials across popular sites such as YouTube, Myspace, etc
Have kids post widget in sites and tell their friends
Have kids distribute postcards or posters through their high school, library, etc.

WHEN (Timeline)

The development of materials can start in Jan/Feb 2008
The execution could start once the site is launched

WHO (Resources)

We need an overall campaign coordinator, perhaps we can have two or three kids be campaign coordinators and one of us coach them?

Entry Filed under: youth recruitment

3 Comments Add your own

1. Lance Bennett | November 14th, 2007 at 7:04 am

Thanks Adri,

This sounds very good.

I think the coordinator position is something that might come out of service learning? Talk to Chris Wells about it.

Perhaps we can think about fitting some of this into Toby’s activities in the sustainable youth management piece of the grant — but there will still be considerable marketing slack that needs to be shifted elsewhere when Toby moves to the Mac grant.

So we need some strategy here. David, are you listening?
2. Toby Campbell | November 15th, 2007 at 10:11 am

I think these are excellent ideas. Perhaps a Becoming Citizens intern from the Communication department could head up some of these activities at the YMCA? There is also the possibility of having Becoming Citizens interns host short workshops at youth organizations as an additional form of marketing in the spring if we decide to pursue that route.
3. Chris Tugwell | November 15th, 2007 at 11:24 pm

I have been doing a bit of marketing/outreach as well. Strong commitments so far from the following programs: YMCA Earth Service Corps, Street Soldiers, Horn of Africa,and Pongo Publishing. I belive that Mayors Youth Council will also jump on board. The connections will happen as we keep moving along.
The youth in the program will also be a great resource. Peer to Peer recruitment is our best bet.
The list above looks great and we can begin to tackle top priorities in 2008.
The Y also has a VISTA Volunteer coming on board next week. 30%-40% of her time will be allocated to our technology programs. She’ll be a great resource to help out with some of this stuff as well.