Archive for October, 2007

drupal sites

spent time this weekend exploring different drupal sites. A couple of the sites incorporated great “Take Action” features - votehillary.org and greenspace.org.uk. No sense in reinventing the wheel. Take a look at these to get an idea of what our “Take Action” feature could look like.

Entry Filed under: PSO website development

3 comments October 22nd, 2007 at 09:41am Chris Tugwell Email This Post

Social Marketing as Project Integration

We have recently (October 2007) added a member of the team (Adriana Gil Miner) to begin a marketing plan to attract more community youth organizations and individual teens to our digital media project, Puget Sound Off. Her approach was to interview every member of the team while adding their inputs to a powerpoint file that covered the project vision and its intended audiences and outcomes.

The process proved incredibly useful, as she illuminated areas of (understandable) differences among the organizing partners in terms of goals for the project. We also identified areas of the site design that had not been clarified sufficiently for the tech developer (Samantha Moscheck) to proceed with finishing the site plan developed by teens in our summer of 2007 design program.

This experience suggests to me that introducing an experienced marketing person into the process fairly early on can help focus the vision in terms of better specifying: the goals, the definition of audience, the prouct features and functionalities, and ways of presenting it to different user groups with different needs and interests. The marketing process helps the project management team think about its evolving story about the project, and this, in turn helps explain it to others, and to see the physical design in terms of what is being emphasized and what is missing.

Entry Filed under: administrative

Add comment October 21st, 2007 at 07:51am Lance Bennett Email This Post

Facebook NSFK (Not Safe For Kids)?

The NYT reports today that Facebook will be revising its child safety
information in response to a recent investigation by the New York state
attorney general’s office. State prosecutors discovered that fake teen profiles created as part of the investigation attracted “sexually suggestive” messages within days. This is something we’ll definitely need to keep strongly in mind, as our site will target kids under 18 almost exclusively. Perhaps this is another reason to outsource the social networking aspect of our project to the experts . . . ? In any event, the upcoming full set of legal disclaimers and privacy policies that Savannah and I are working on will no doubt shed additional light on this troubling issue.

Entry Filed under: legal and privacy

1 comment October 16th, 2007 at 06:25pm Deen Freelon Email This Post

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