Engaged Youth » Marketing Plan Update- 10.24.07

Marketing Plan Update- 10.24.07

October 25th, 2007 at 01:46pm Adri Permalink

Toby and Adri met to continue work on marketing plan. Given some of the on going discussions we decided to compartmentalize efforts and focus on things we can attain before the site launches and things that are longer term:

Partner Strategy:
1. Toby will lead the partner strategy and divided in pre-launch and post-launch timelines. Agreed on concrete outcomes

2. We developed a partner types (content basic, offline+online collaborators and managed content (TBD, depending on site structure), target partners for this quarter

3. We will modify the last proposal to reflect discussion and incorporate comments to date. Toby to post full proposal next week

Direct to Youth Marketing:
1. Adri will take the lead on this

2. Adri will consult with Chris/Amber on possible integration with classes so kids can develop their own marketing materials and ideas for viral marketing

3. Adri will post proposal on blog next week

We plan to present final plan on Team Meeting in 2 weeks.

Entry Filed under: decision log, partner strategy

2 Comments Add your own

1. Chris Tugwell | October 30th, 2007 at 12:31 pm

Cool stuff!
Keep in mind that we will all be developing partnerships and it’s important to not step on each others toes. The partnership document on sharepoint will keep us informed on who is talking to who. The last thing we want is 2 or 3 people calling and talking to the same organizations.
Amber has some great marketing ideas planned with the youth, when the time comes. She and the summer group spent time talking about marketing ideas.
Looking forward to hearing more.
2. Adri | October 31st, 2007 at 4:14 pm

Cool! Toby is heading up the partner stuff right now, so I’m sure she’s aware of this document. Good to know it exists!

I’ve been consumed witht eh website now, but definitely want to get together with Amber to work out the marketing aspect, since the kids should really help out. I’ll post something next week and ask Amber to contribute with the ideas she’s developed already.